Moreover, he completely forgot that in this world of cut-throat competition on the go, no investor would want to spend their time clicking through a business proposal presentation of 20 slides or just flipping through a business plan document. But while choosing the tool of communication, he forgot that for a pitch to really stand out, it should capture the minds of the audience precisely. ![]() Now, Josh had the right ideas in his mind and he put together whatever resources he could muster. From an employee’s perspective, presentations form an integral part of corporate communication, whether occurring internally or externally. Across each and every vertical of a firm, whether it is business development, sales, marketing, or finance, presentations can help drive home ideas and bring formative changes in how a business runs and grows. Presentations are the lifeblood of companies. In this blog, we shall analyze what makes a difference. In such a pursuit, we (as a presenter) often tend to ignore our audience (the presentee) and the way they want to be impressed or moved to act in a certain manner. When we want to make a mark with a presentation, we want everything to go right and tell as much as it can. Now, given that any resemblance to the above fictional scenario is purely coincidental, we all have been a Josh at one point of our professional life or the other. And an actual presentation turned out to be a bigger bummer in terms of conviction when the attending group of investors just kept ruffling through the document he had handed over to them and left without asking much about the product being offered. In fact, one investor whom Josh had even cold-called to pitch his proposal to said he “did not even see the document”. ![]() Hoping to have done all that he could to woo the investors, he pressed ‘send’ on his email.īut days turn to months and even umpteen calls fail to get him that “yes” that he desired his investors to say. ![]() To put in the extra grind, Josh also replicated the business proposal onto a PowerPoint presentation. Now, just like any executive in the corporate structure, our dear sweet Josh took the usual route of putting his blood and sweat (and often tears!) into drafting an attractive business proposal document filled with around 20 pages of company history, vision and execution plan complete with pie charts, sales figures and even future projections. When Josh got promoted to a managerial position at a premier digital marketing firm, he had a mammoth task of proving his mettle with an attractive business pitch for new investors.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |